Siete Stories

As a Mexican-American family, we cherish coming together to celebrate Día de los Muertos, a traditional Mexican holiday that honors loved ones who have passed away. This beloved holiday brings us together—as a community and a familia—to remember our loved ones who are gone but never forgotten.

This Latino Heritage Month, we are uplifting people who inspire us because Juntos Inspiramos! In honor of our Latino community—past, present, and future—we are celebrating those who inspire us with the hope of inspiring others, too. We asked inspirational people in our Latino community to share who inspires them.
Read their responses here!

Through our Siete Juntos Fund, our mission is to empower and support entrepreneurship in Latino communities—in line with our family's motto, "Juntos es Mejor." We're excited to announce the final recipients of this year's Siete Juntos Fund! Their inspiring stories and entrepreneurship inspire us, and we are so proud to have gotten to know them through this year's application process.

In celebration of our culture and our community, we collaborated with a Latina artist and muralist, Christin Apodaca, to create limited-edition packaging—exclusive to Target stores—for the month! Christin was born and raised in El Paso, Texas. She honors composition, light, form, community, and culture through her black and white line drawings and larger-than-life murals. 

This Latino Heritage Month, our familia is celebrating the people who inspire us, in honor of our community—past, present, and future. By highlighting inspiring Latino/as, we celebrate our power as a community because Juntos Inspiramos, “Together we Inspire.”

Salsa is a staple in our culture, and you can find it on the table for most every meal—right next to a heaping serving of tortilla chips! So we created our very own Casera-Style and Taqueria-Style Salsas as the perfect partner for your favorite chips. We hope you love 'em as much as we do. ¡Buen provecho!

We set out to create a version of a nostalgic snack that our younger selves would be proud of and our current selves could enjoy. Introducing: Grain Free Puff Snacks! They’re made with lentils and avocado oil, plus they’re grain free, gluten free, dairy free, and vegan so that more people can enjoy and get a taste of three snack shop flavor varieties—Queso, Fuego, and Chile Lime.

This Siete Small Batch, we partnered with Frankie & Jo's to create a Small Batch Carlota de Limón Ice Cream! Made the F&J Way, this ice cream is gluten free, dairy free, and vegan. Plus its got our Grain Free Mexican Wedding Cookies mixed in, too! Available in limited quantities until sold out on Frankie & Jo's.

For years, we've seen requests from our Siete community to make corn tortilla chips! These requests presented an exciting opportunity for us to do what we love: solve problems. We fine-tuned our new line of Siete Maíz Totopos Corn Tortilla Chips for years, using ingredients we feel good about, like organic corn and avocado oil! We hope these will invite even more people to the table to gather together for delicious meals and memorable moments. Love, Veronica.

After a few years of testing out ways to make a corn tortilla chip with ingredients we feel good about, we're excited to add our own line of Siete Maíz Totopos Corn Tortilla Chips using organic corn and avocado oil, so there's something for everyone at the table! As corny as it sounds, they taste pretty a-maiz-ing, too. Available in three heritage-inspired varieties: Sea Salt, Lime, and Blue Corn.

One of our favorite ways to serve food and snacks for gatherings is in the form of a Snack Board (so there's something for everyone!). So, we came together and created a Game Day Siete Snack Board template for YOU. Just keep your screen nearby with the template up and fill your board, tray, or table with salty snacks and Siete goodies!

Our NEW Botana Sauces are versatile, all-purpose sauces filled with heritage-inspired flavor and made with real ingredients. We use them on snacks as well as meals—everything, really! They are available in FOUR delicious flavors: Traditional, Jalapeño, Habanero, and Chamoy. What’s more? They’re in portable squeeze bottles!

Now that the holiday season has arrived, our familia is feeling as grateful, humbled, & festive as ever! This season brings us so much joy, and every year we celebrate with YOU by sharing a few of our favorite traditions (like buñuelos!). If you’d like to join in the fun, here's how we're getting in the festive spirit.

Ever since we made our first Small Batch of Sueñitos Grain Free Puff Snacks, we’ve been dreaming BIG. And today, we've created a variety of flavors to share with you. Now introducing our three NEW flavors of Sueñitos Grain Free Puff Snacks: Queso, South Texas BBQ, and Fuego!